What are the benefits of outdoor made to measure clothing? Here are some based on my experience:
Fit
Comes without saying but this means nil to a shorter wearing in period thus you don’t have to limit your activities while you bed in the clothing.
Comfort
Not just for that early wear in period but for eliminating those annoy little snags and wearings that become evident in long distance and long exposure to outdoor conditions.
Convenience
The practical design of the clothing is fit for purpose. The pockets are right for a map, ski gloves, carrying food and are located in the right place and the right size for access.
Personal expression
The ability to select the ethical and environmental values in the materials used and usually to support a local business. Not forgetting the selection of colour and style.
Innovation
Customers wearing the clothing and the whole community of users can suggest feedback to further improve the clothing they wear, in short a more responsive feedback loop along the whole design, manufacturing and supply chain.
Price
Personalized to the value being gained from the clothing.
