I was reading this Patagonia blog post on their review of the Outdoor Retailer trade show. The no.1 one theme being picked up upon was ‘sustainability’. As their brand ambassador put it
“sustainable business practices, like manufacturing with recycled materials, making products more durable, and trying to lessen their impact”
This is encouraging to read. A lot of those guiding words are included in the values behind the Ventile fabrics. A natural use of the properties of cotton used to protect us against the elements.
